For creators.
Practical writing on talent management, brand deals and creator monetization from the team at EmpireX. No fluff, no theory - the questions creators actually ask us before they sign with an agency.
Management, agency, manager, agent - the words get used interchangeably online. Here is what the work actually looks like day to day, and where a creator feels the difference.
18 August 2026 · 7 min readCommission, retainer, hybrid or upfront fees - the model a management agency uses tells you who they are set up to serve. Here is how to read it.
25 August 2026 · 6 min readEvery agency pitch sounds the same. These are the checks that separate a team with real brand relationships from a team with a good deck.
1 September 2026 · 7 min readEmpireX manages creators across the US and internationally - brand partnerships, content strategy, distribution and monetization handled by one team.