Talent management / 27 October 2026 / 3 min read
GRWM and Day in the Life: Make the Product Part of the Story
By the EmpireX editorial team
Story first. Product in context.
Real routine
Know the viewer
Useful product
Keep your voice
Clear disclosure
Make the fit clear
Editorial framework. Not creator performance data.
A product on a shelf is easy to ignore. A product doing something useful in a routine is easier to understand. That is the opportunity behind Get Ready With Me and day-in-the-life content.
The story still comes first. At EmpireX, we favour partnerships that fit how a creator already lives and communicates. The brand should add to the content, not turn the creator into a presenter reading a brief.
Give the viewer a reason to stay
“Get ready with me” tells us the format. “Get ready for my first day at a new job” gives us a story. An occasion, deadline or small problem makes the routine worth following.
Open with that reason. Then show the decisions, personality and useful details that move the story forward. A row of product shots is not a substitute for something happening.
Show the product doing its job
Use the product where it genuinely belongs: skincare while getting ready, a bag while packing, a kitchen tool while making lunch. Explain the benefit through what happens on screen.
Keep the unsponsored details. They make the routine yours. One meaningful integration is stronger creative than forcing a brand into every sentence.
IN PRACTICE
Consider a packing video: show why you chose the bag and how it works for the trip. The audience gets a useful decision, not a catalogue of features.
Do not turn access into oversharing
Your routine is content; your private life is not automatically part of the contract. Set boundaries around homes, family, locations and personal conversations before agreeing a concept.
A manager should make those boundaries clear during the brief, not leave you to defend them after a brand requests another scene.
Agree the story before you film
Confirm the product moment, required facts, revisions and usage rights. Disclose the sponsorship clearly. You can make an integration feel natural without making the paid relationship invisible.
The commercial opportunity is context: your audience sees a product in a situation they understand. Keep that context believable and protect the trust that made the partnership possible.
The EmpireX perspective
A clear creator identity gives a partnership somewhere to belong. EmpireX connects talent management, brand partnerships and content distribution so the commercial conversation starts with your audience and the work you already do, not a brief that asks you to become someone else.
Sources & further reading
Platform rules and availability can change. Check current terms before making a commercial decision.
Common questions
Are GRWM videos only for beauty creators?
No. Getting ready for work, travel, training or an event can fit different creator niches. The routine and product need to make sense for that audience.
